Client ad spend must stay separate from agency operating costs.
An audit measures what this costs you now, and where it sits against everything else worth fixing.
Creator
Where the admin goes wrong in social media agencies
Route client ad spend, software subscriptions, contractor invoices, and approvals before QuickBooks.
Pain points
Where social media agencies lose time.
Freelancer, creator, and contractor invoices need client approval.
An audit measures what this costs you now, and where it sits against everything else worth fixing.
Software seats and reporting tools need allocation across accounts.
An audit measures what this costs you now, and where it sits against everything else worth fixing.
Before
How it runs now
- Paperwork arrives by email, text, and photo, and lands wherever the person who received it put it.
- The same details get typed in twice — once in the field, once in the office.
- Approvals happen in side conversations, so nobody can reconstruct who agreed to what.
- Whether a job made money is worked out weeks later, if at all.
After
How it could run
- One route in for paperwork, captured at the point it is created rather than chased later.
- Details are entered once and flow to everywhere else they are needed.
- Approvals are recorded as they happen, with the document attached.
- Costs attach to jobs as they are incurred, so margin is visible while you can still act on it.
What changes
What you would actually notice.
Hours back each weekMeasured in the audit, so the improvement is checkable rather than claimed.
Fewer things chased twiceMeasured in the audit, so the improvement is checkable rather than claimed.
A process that survives someone leavingMeasured in the audit, so the improvement is checkable rather than claimed.
Social Media Agencies